Design principles

The values that guide how we design and build at meemur.

These principles keep our work consistent across projects. When a decision is unclear, lean on the principle that applies.

Fast by default

Performance is a feature. We ship the minimum JavaScript needed, lean on the platform, and treat Core Web Vitals as a budget — not an afterthought.

Accessible, always

Every interface meets WCAG AA. Semantic HTML first, ARIA only when needed, keyboard and screen-reader support are non-negotiable.

Tokens over one-offs

Color, type, spacing, and radius all come from the design tokens in global.css. Never hard-code a hex value or a magic number when a token exists.

Content first

Layout serves the content, not the other way around. Start from the words and the data, then design the container.

Something great is on the way.